Tricia Will


Tricia, co-owner of South Tampa CrossFit, has had a love for CrossFit for over 10 years. Tricia realized quickly that CrossFit gave her a way to test her limits and challenge her mind daily.

“There was a time when I didn’t like how I responded to challenging situations, I didn’t love my internal dialogue and I wasn’t confident in my own abilities. CrossFit gave me the tools to change that.”

Making the jump from corporate america to entrepreneurship was a simple decision. After having 2 small children, Tricia wanted a CrossFit gym that was in South Tampa, had beautiful amenities and offered childcare. That is when South Tampa CrossFit was born.

Tricia is responsible for marketing and branding, new member growth and on-boarding, as well as for creating and growing the STC Corporate Wellness Program.